It’s tempting to hop on the bandwagon and follow the latest trends as we wait patiently - and not so patiently - to land our big break or an opportunity that gets us to the next level.Writing books or creating scripts based on what’s hot right now, or building an online business modeled after someone else’s formula seems more appealing than sticking to your own strategy, especially when you’re barely gaining traction and others keep passing you by. 

 

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